Performance PR: What Is It and Why Should You Include It in Your Marketing Mix
Looking for a new marketing tool that can combine the conversion rates of performance marketing and the brand awareness of public relations? Performance PR may be your answer. CEO and founder of Rubix, Alex Realmuto, explains how Performance PR might be the solution for you.
Emerging Platforms Spotlight | Curastory
With recent changes in the paid media landscape, content creators are playing a more significant role than ever before. Hear from Tiffany Kelly on how her platform, Curastory, can help you tap into new categories of creators and integrate your product into their content in new and innovative ways.
Emerging Platforms Spotlight | Canal
When co-founder and CEO of Canal, Bennet Carriccio, saw how ecommerce businesses struggled to find new distribution channels, he sought to find a solution. Learn how Canal’s platform helps brands expand their product assortments and connect with bigger audiences.
Increasing Customer Lifetime Value and Retention with Paid Social
Paid social is one of the most popular ways of engaging with your customer. But to build a great strategy, you need a great foundation. Learn more about customer retention strategies through paid social marketing with part two of our three-part series with Mutesix and Attentive
Increasing Customer Lifetime Value and Retention with Email
Nine out of ten customers say that email is their preferred method of communication with their favorite brands. We partnered with Attentive and Mutesix in a three-part series to discuss some of the most effective customer retention strategies you can implement.